Suu Balm makers aim to broaden consumer base with new menthol-less brand
Good Pharma Dermatology is seeking to attract a broader consumer base seeking effective, dermatologist-backed skin care with a new launch called Vytle.
The Singaporean company is behind the award-winning sensitive skin care brand Suu Balm, developed by dermatologist Dr Tey Hong Liang of Singapore’s National Skin Centre (NSC).
Vytle launched at the tail end of September with two products – a lotion and a cleanser.
The brand is built on the same robust scientific foundation.
Anua set to unveil ceramide product backed by Cosmax’s new Coincelle delivery tech
South Korean skin care brand Anua will introduce a new ceramide product empowered by Cosmax’s new Coincelle delivery system.
The brand’s parent company, The Founders signed a memorandum of understanding (MOU) with the South Korean ODM major in October to utilise the technology.
Coincelle was described by Cosmax as a coin-shaped delivery system with a particle size of less than 50 nanometres in width and four to six nanometres length.
Orbis’ latest affordable skin care line aims to democratise anti-ageing
Newly-launched Orbis Shot Plus is a new skin care line that is targeting consumers looking for ‘affordable anti-aging skincare that offers long-term value’.
Recognising the impact of rising living costs on consumer spending habits, Japanese beauty brand Orbis saw an opportunity to cater to customers who were becoming more price-sensitive amid the rising cost of living challenges.
The series offers three products ranging from which starts at JPY990 (USD6.60) to JPY1,210 (USD8.06) and address common skin ageing concerns such as dryness, loss of firmness, and dullness.
Florasis to launch skin care line in 2025 as interest in TCM, well-being surges
C-beauty major Florasis (花西子) will launch a skin care line next year, tapping into the resurgence of interest in traditional Chinese medicine (TCM) in beauty as consumers prioritise health and wellbeing.
The skin care line will build on the brand’s use of natural TCM ingredients in its formulations.
“Since day one at Florasis we have focused on the formulation and ingredients with key ingredients in the formulations that are from traditional Chinese medicine. We also want to enhance skin and health because wellness is very important in the Chinese culture,” said Gabby Chen, global expansion president, Florasis.
MEDIPEEL accelerates Japan, aims to launch in 750 stores by end of year
South Korean skincare MEDIPEEL is intensifying its expansion efforts in Japan, aiming to establish its brand in 750 stores by year-end in a bid to further solidify its presence in the key beauty and personal care market.
Following successful launches in Loft and Plaza, the brand is now entering select @Cosme, one of Japan’s leading cosmetics retailers.
The company is prioritising brick-and-mortar expansion, aiming to be present in 750 offline stores across Japan by the end of the year.
