Kosé places ASEAN, India expansion at the forefront of new strategy
Kosé has underscored the importance of ASEAN and India as growth engines in its new medium- to long-term strategy.
The Japanese beauty and personal care company recently unveiled Milestone 2030, its medium- to long-term strategy for its “fourth growth phase”.
As part of these plans, the firm will transition to a pure holding company structure by 2026, which will coincide with its 80th anniversary.
Pixi founder attributes brand’s success in Asia to its timeless, natural beauty philosophy
Pixi’s Petra Strand credits the brand’s success in Asia to its timeless appeal that favours simplicity, effectiveness, and accessibility rather than chasing fads.
PIXI’s makeup-skin care hybrid products resonate strongly with Asian consumers, where innovative formulations and multifunctional beauty products are in high demand.
Petra attributes PIXI’s success in Asia to its strong foundation in natural beauty.
“We’re getting a very positive response from our Asian markets. And I think that’s because the brand is very authentic and natural. We don’t use artificial fragrances, everything is vegan.”
Keune Haircosmetics to launch in China, sharpening Asia focus
Keune Haircosmetics announces plans to enter the Chinese market in 2025, marking a strategic shift towards strengthening its presence in Asia.
Today, the family-owned hair care brand is available across the globe, from its home country of the Netherlands to countries such as Australia, France, Germany, Indonesia, India, and the US.
In Asia, Keune has a relatively modest presence, but the region holds significant growth potential for the brand.
“We started in Indonesia five years ago; India was two years ago. It’s relatively new. You could say Asia is an untapped territory for us,” said Philip Berlijn, chief commercial officer and in-coming chief executive of Keune.
Medipeel leans on export-exclusive brand MDP+ to strengthen US presence
Medipeel is using MDP+, its export-exclusive brand tailored to US consumers, to differentiate itself in the competitive market.
The brand has achieved notable success in the US market this year, gaining traction among consumers and driving significant sales.
According to the brand, MDP+ achieved the top sales in the beauty category on the US TikTokShop this year.
Since its launch, the brand has surpassed 13,000 orders on TikTokShop, demonstrating impressive growth in the market.
Scent by SIX focuses on building resilience as it navigates economic uncertainties
Scent by SIX is marking its 8th anniversary amid a wave of economic uncertainties, with founder Jason Lee focused on building resilience for future growth.
Despite facing rising cost pressures and a challenging market environment, Lee remains optimistic about the Singaporean company’s long-term prospects.
Speaking to CosmeticsDesign-Asia, he emphasised the importance of fortifying the brand’s foundation during these tough times, with the hope that doing so will position Scent by SIX for greater success in the years ahead.
He elaborated that the brand would strengthen this foundation by fostering a strong community.
