dsm-firmenich creates Mocha Mousse scent for Pantone colour of the year

Pantone’s 17-1230 ‘Mocha Mousse’ is the forecast colour of the year for 2025.
dsm-firmenich has created Mocha Mousse Smell-The-Taste, using proprietary technology that it said: “translates multisensorial taste experiences into fragrances" (Image: dsm-firmenich)

Ingredients company dsm-firmenich has partnered with colour trend specialists Pantone to create a fragrance inspired by colour of the year for 2025.

Pantone’s 17-1230 ‘Mocha Mousse’ is the forecast ‘colour of the year’ for 2025 and is likely to exert its influence over the beauty industry during the next 12 months.

The shade has been described as a warming, rich brown hue that is subtly elegance and “embodies a sensual refinement and a sophisticated yet unpretentious sense of luxury.”

To celebrate, dsm-firmenich has created Mocha Mousse Smell-The-Taste, using its proprietary technology that it said: “translates multisensorial taste experiences into fragrances and imparts emotion and texture into fragrance creations.”

The scent, which is available as an eau de parfum and a candle, opens with cocoa bean scent, moves into a salted peanut fragrance, and finishes with vanilla bean.

Where luxurious comfort meets seduction

The fragrance was created by dsm-firmenich’s Master Perfumer Honorine Blanc, who has previous created bestselling scents like Gucci Flora Gorgeous Gardenia, Valentino Born in Roma, and YSL’s Black Opium.

Blanc noted that the Mocha Mousse colour has an “indulgent, satisfying presence” that “evokes serenity and warmth.”

“I wanted to capture this enveloping feeling in the fragrance,” she explained.

“The scent embodies an intense yet velvety sensuality – where luxurious comfort meets seduction. It is a celebration of softness as a profound and captivating force.”

Along with this new fragrance, dsm-firmenich’s global perfumers have also developed seven other fragrances inspired by Mocha Mousse, across various formats including eau de toilette (EDT), candles, body wash, fabric conditioner, and hair mist.