Hair raising: Top 10 stories on APAC hair care development in 2024

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Check out this round-up of our biggest stories on hair care this year, featuring product news, market insights, and more.

Skin-mind connection: Psychodermatology will play key role in tackling oily skin, scalp health concerns in APAC

Skin-mind connection: Psychodermatology will play key role in tackling oily skin, scalp health concerns in APAC

Asia Pacific will see the emerging concept of psychodermatology play a larger role in tackling oily skin and scalp health concerns, according to a leading formulation expert.

When we are under stress, our bodies release cortisol, one of the stress hormones. The overproduction of cortisol can impact our mental health and skin greatly.

It can increase inflammation, slow down wound healing, increase oil production, and negatively affect skin conditions such as eczema or psoriasis.

With an increased interest in mental health, the connection between our psychological well-being and skin health – psychodermatology – is emerging as a compelling concept.

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‘Temporary is the future’: MUVO launches Balayage shampoo for fashionable, time-poor consumers

Australian salon hair care brand MUVO developed a Balayage shampoo to meet consumer demand for colour with minimal time and effort.

The company claims this is the ‘world’s-first’ Balayage shampoo which was developed to maintain and refresh colour in-between salon visits.

“We’ve leveraged our extensive experience in professional hair care to create a solution that prolongs the life of multidimensional hair, complementing salon quality results at home,” said Christa Silvia, Head of Business at MUVO.

MUVO specialises in coloured shampoos and conditioner developed mainly for professional salon use. Its products are differentiated by its use of Australian native botanicals, which cares of the hair while colouring and toning.

Speaking to CosmeticsDesign-Asia, Silvia said the new series taps into multiple market trends and consumer needs.

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Kao sets $1.38bn sales target for hair care by 2027 on the back of hair colour, premium offerings

Kao Corporation is aiming for JPY200bn (USD1.38bn) in hair care sales by 2027, driven by a focus on hair colour and premium products.

The Japanese beauty and personal care company revealed its plans during its Hair Care Business Strategy Briefing held on September 19.

It is expecting the total hair care business to achieve double-digit growth annually.

Additionally, it is expecting its hair colour and premium products segments to have a higher growth rate than the overall market with a compound annual growth rate (CAGR) of at 7% and 13% respectively.

“Kao is focused on accelerating the growth speed,” said Mayumi Moriya, president, hair care business, colour and styling, Kao Corporation.

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Resveratrol for peanuts: Thai study highlights potential peanut-derived resveratrol as hair growth, hair loss solution

A study showed the promising potential of peanut callus extract, which is rich in resveratrol, as a natural ingredient for hair growth stimulation and anti-hair loss treatments.

The Thai study noted that resveratrol has been found to stimulate the growth of human dermal papilla cells (hDPCs) and protect them from oxidative damage.

Topically applying resveratrol has been shown to effectively enhance hair growth and stimulated the transition of the hair cycle from the resting telogen phase into the active growth anagen phase.

The study was conducted by two researchers from Mae Fah Luang University, Thailand.

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Hair care for everyone: Amika on quest to address diverse hair needs in SEA with sea buckthorn range

US hair care brand Amika said it was targeting localised innovation to drive success in South East Asia with its sea buckthorn-focused range of products.

The American brand launched in 2007 and is known for its extensive range includes shampoos, conditioners, masks, and styling tools.

The key ingredient in its products is sea buckthorn, a superfruit rich in nutrients and antioxidants. The brand claims it helps to protect the hair against free radical damage and the natural ageing process.

Amika aims to be an inclusive brand, focusing on providing products that cater to a diverse range of hair types and needs.

“Our tagline is all hair is welcome. We want everyone to be able to use our products. Our signature line – anything that’s orange in our brand – we try to make it universal. No one is going to have a poor experience with anything orange in our collection,” said Becca Cullati, director of retail education and events, Amika.

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Building bonds: Croda zeroes in on hair repair solutions as damage hair concerns surge in markets like China

There was a significant scope for innovation and new launches in the hair repair sector, especially in soaring markets such as China, said British ingredients firm Croda.

Stephanie Neplaz, global hair care business director of Croda told CosmeticsDesign-Asia that the firm was focused on developing new solutions for the category.

“The bond boom started in 2014 with Olaplex and more recently we had K18 – two brands with their own patented technology. What these brands brought was a whole new dimension of claims like ‘100% stronger hair’ or ‘reset to virgin hair’.”

Since then, hair damage has become a global issue with an uptick in chemical treatments as well as at-home styling practices.

In APAC, the biggest opportunity is in China, where it has surpassed all markets to become the biggest market for hair dye.

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Smooth operator: Ouai underscores importance of SEA with debut of new frizz fighting hair cream

Ouai said its introduction of a new frizz-taming hair cream highlights South East Asia’s significance to the company, with the brand also exploring opportunities in new markets across the region.

The US-based hair care brand introduced the product to the media in Singapore during a Sephora press event held on February 28.

“This is a new launch and we’re showing it here first for a reason. It’s because we understand the concerns of the people here,” said James Tuffin, director of communications, Ouai.

The Ouai Anti-Frizz Crème is set to launch on April 18 with Sephora SEA.

Speaking to CosmeticsDesign-Asia, he highlighted that frizz is one of the major hair concerns across SEA, where humidity is high all year round.

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Indus Valley aims to secure 30% of India’s online premium hair colour market with organic offerings

Organic cosmetics company Indus Valley said it was working to corner 30% of India’s online premium boxed hair colour market as part of its ambitious growth plans.

Indus Valley is a natural, organic and halal brand that prides itself on its pioneering efforts in the organic boxed hair colour development.

It is best known for products such as its Damage-Free Gel Colour which do not contain hydrogen peroxide, ammonia, and paraphenylenediamine (PPD).

Another notable product is its 100% Botanical Aqua Colour which was developed for sensitive and allergy-prone scalps with ingredients such as henna and Indigo.

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Drop Zone: Hair Rituel by Sisley, Klorane and Ouai new launches embrace ‘glass hair’ trend

CosmeticsDesign-Asia rounded up the product launches in the region from Hair Rituel by Sisley, Klorane and Ouai addressing dry and damaged hair.

Today, more people turning to heat styling tools and chemical treatments as part of their regular hair routines.

From daily blow-drying to colour treatments and chemical straightening, these practices have become mainstream.

Unfortunately, the increasing frequency of these practices can leave hair rough, dull and damaged.

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Guess who’s back? Phyto adopts ‘less is more’ strategy as it takes on more competitive hair care market

French hair care brand Phyto has streamlined its offerings to strengthen its position in the increasingly competitive hair care landscape in Asia.

Phyto was founded by in 1965 by celebrity hair stylist Patrick Alès. In July 2020, parent company Alès Groupe, which also owned skin care brand Lierac, entered administration.

In September that year, French investment holding company Impala purchased Alès Group for a reported €13.5 million.

Since then, the company has been streamlining the business and preparing to reintroduce the historic brand to the market.

“With Phyto, we’ve taken a less is more approach for the whole business. For instance, we have streamlined the number of SKUs, going from 120 SKUs to 70 SKUs,” said Cecile Ossola, General Manager Asia, Phyto.