Bioré looks to fill market gap with launch of first UV absorber-free sunscreen
Bioré is launching its first non-chemical, ultraviolet (UV) absorber-free sunscreen to meet increasing consumer demand for gentle products.
In a Kao survey conducted among 995 women aged between 15 and 79 in September 2024, over 30% of consumers view gentleness or non-irritating to skin as important attributes for sunscreen.
Another survey held by the company between 2022 and 2024 found that 48% of respondents used sunscreen year-round, while other data showed an upward trend in sunscreen purchase rate in the post-pandemic era.
SOFINA iP expands ‘UV protector’ range for blemish-prone skin
SOFINA iP is adding a new product to its “UV protector” series, targeting consumers whose skin is prone to blemishes caused by sun exposure.
Eight years after its launch, SOFINA iP rebranded in 2023 to offer products based on two pillars — skin care that applies carbon dioxide propellant technology, and skin care that focuses on stratum corneum (outermost layer of the skin) cells.
Its skin care UV protector range was introduced in April last year, with the latest addition, named “03 brightening”, announced just this December.
Kosé places ASEAN, India expansion at the forefront of new strategy
Kosé Corporation has underscored the importance of ASEAN and India as growth engines in its new medium- to long-term strategy.
The Japanese beauty and personal care company recently unveiled Milestone 2030, its medium- to long-term strategy for its “fourth growth phase”.
As part of these plans, the firm will transition to a pure holding company structure by 2026, which will coincide with its 80th anniversary.
Pixi founder attributes brand’s success in Asia to its timeless, natural beauty philosophy
Pixi’s Petra Strand credits the brand’s success in Asia to its timeless appeal that favours simplicity, effectiveness, and accessibility rather than chasing fads.
The brand started its expansion into Asia with Singapore as its launch pad. Petra relocated to the city-state for three years to nurture its growth in the region.
Since then, PIXI’s business has flourished in Asia, where the brand’s focus on effective, natural ingredients and products like Glow Tonic resonate with Asia’s skin care-first beauty culture.
Medipeel leans on export-exclusive brand MDP+ to strengthen US presence
Medipeel is using MDP+, its export-exclusive brand tailored to US consumers, to differentiate itself in the competitive market.
The brand has achieved notable success in the US market this year, gaining traction among consumers and driving significant sales.
According to the brand, MDP+ achieved the top sales in the beauty category on the US TikTokShop this year.
Since its launch, the brand has surpassed 13,000 orders on TikTokShop, demonstrating impressive growth in the market.
