Personalisation ‘not always profitable’, but a trend here to stay – Nail Deck
Nail Deck says that personalisation is seldom profitable, but brands will still need to keep up with the trend as it increasingly gains traction.
For nearly a decade, Daryl Chew, founder of Nail Deck, has been trying to push the personalisation concept through a diverse range of customisable colours and finishes, but it was not until the last two years that he started to observe greater uptake.
“We did a lacquer bar pop-up in 2017 but only a very small group of people were interested in creating customised colours for nail polish. Asians, in general, tend to follow the crowd and blending in was seen as more desirable than standing out."
Lab-grown ingredients, tech-enhanced experiences among key trends to watch – Ai Palette
Ai Palette indentifies several key trends in the cosmetics industry to look out for in 2025, including lab-grown ingredients, tech-enhanced experiences, and more.
The data in Ai Palette’s recently published 2025 trends prediction report was derived using its proprietary artificial intelligence (AI) tech, as well as supplementary data acquired from various sources and associations.
For the cosmetics sector, the hyper-personalisation trend has not only propelled growth of AI apps, DNA-based skin care and smart beauty devices, but also the development of lab-grown ingredients.
Consumer interest in longevity, wellness to drive growth in personalisation, beauty tech
Cosmetics brands can tap into white spaces in science-driven, AI-powered innovations to address the growing consumer interest in hyper-personalisation, longevity, and wellness, says Mintel.
Based on its current market observations and consumer survey data, Mintel has identified key trends in personalised beauty that it foresees to push through in 2025.
At the INNOCOS Longevity event held in Singapore from November 6 to 8, KinShen Chan, Principal Beauty Personal Care Analyst at Mintel, shared on how the sector has evolved in the past five years.
Croda eyes major opportunity to develop ceramide solutions for hair and scalp care
Croda wants to expand the potential of ceramides to hair and scalp care as the skinification trend shows no sign of slowing down.
Consumers increasingly prioritise skin barrier protection, seeking products that prevent moisture loss, combat environmental stressors, and restore the skin’s natural defences.
Naturally, ceramides have become a popular ingredient as they help to restore the barrier, prevent moisture loss, and protect against environmental damage, making them ideal for maintaining healthy, hydrated, and resilient skin.
Key trends set to shape APAC’s beauty and personal care landscape in 2025
Our exclusive insights delve into how the market trends are set to reshape the Asia Pacific beauty sector in 2025 and how brands are innovating to keep up with evolving consumer priorities.
The modern beauty landscape is increasingly shaped by empowered ‘skintellectual’ consumers. These individuals stay informed about the latest trends, ingredients, and innovations in the beauty industry. They take a science-based approach to beauty, often seeking products with proven efficacy to discern the best choices of their skin.
According to Mintel’s 2025 Global Beauty and Personal Care Trends report, 85% of Indian consumers believe beauty brands should provide more scientific evidence to support their claims.
