The pursuit of a youthful, plump complexion is timeless, ensuring a constant demand for hydrating products.
This demand has been amplified by extreme weather patterns—be it harsh cold or sweltering heat—can leave skin dehydrated and in need of replenishment.
Beauty consumers are increasingly seeking products that not only provide moisture but also enhance skin’s texture, elasticity, and more for overall radiance.
This shift has led to higher demand for hydrating formulas that target common concerns like dryness, fine lines, and dullness, which can all contribute to the loss of a youthful appearance.
In response, skincare brands are introducing innovative products that deliver intense hydration while maintaining lightweight, breathable textures.
This focus on hydration is not just limited to just face moisturisers.
Many brands are expanding their offerings to include hydrating serums, masks, and toners. Additionally, brands are also extending their solutions to hair and body.
Laneige Water Bank Gel Cleanser
The Water Bank series needs no introduction. One of Laneige’s key skin care ranges, the products aim to restore and protect the skin barrier with ingredients such as ceramides and hyaluronic acid.
Over the years the range has expanded and in 2025, Laniege is extending the line-up with a new member of the family – Water Bank Gel Cleanser.
According to the brand, the facial cleanser is based on the same Water Bank Technology and is designed to “protect your skin barrier with every wash.”
The ingredients include Amorepacific’s Blue Hyaluronic Acid to provide hydration, an amino acid complex to boost the skin barrier, as well as allantoin to help soothe the skin.
It is suitable for daily cleansing to remove impurities, makeup, and sunscreen without compromising the skin’s moisture barrier.
The brand claims the formula is suitable for sensitive skin as it is non-drying with a low pH of 5.0.
Paula’s Choice Pro-Collagen Peptide Plumping Moisturiser and Gloss Balm
Peptides are among the most popular cosmetic ingredients today for its versatility. Not only do they boost hydration, the also boost collagen production, skin barrier function, and skin repair.
Skin care brand Paula’s Choice has launched two products based on the power of peptides, a facial moisturiser and a lip balm.
According to the brand, peptides are essential for maintaining your skin’s structure and elasticity. However, our natural peptide production slows down with age, leading to ageing signs like wrinkles and sagging.
The new face cream is powered by a peptide complex that contains three peptides: Hexapeptide-5, Oligopeptide-1, and Tridecapeptide-1.
Together, the complex boosts hydration, supports natural collagen, and smooths fine lines to give users a plump, youthful complexion.
The Pro-Collagen Peptide Gloss Balm formula features a different peptide complex that contains Tridecapeptide-1, Palmitoyl Tripeptide-1, and Palmitoyl Tripeptide-38.
This complex plumps and smooths lips, boosts collagen production, enhances volume, and provides lasting hydration to prevent lip thinning, said the brand.
Cerabase by RealBarrier
Hydration is a fundamental skin care concern regardless of demographic.
Neopharm, the South Korean beauty company behind popular skin care brand RealBarrier, has developed and launched Cerabase, a skin care line exclusive to discount chain Daiso in Korea.
This range provides consumers with access to skin barrier focused products at a lower price point.
Cerabase consists of six products, including three cream variants, a toner, intensive moisturiser, an mask.
It emphasises the importance of a healthy skin barrier, using its proprietary ceramide formula.
Additionally, the products also contain ingredients like fatty acids to further strengthen the skin barrier.
According to the brand, human testing has confirmed the products could improve damaged skin barriers. Additionally, skin irritation tests confirmed the products were suitable for sensitive skin.
In addition to hydration, the products also tackle multiple common skin concerns such as moisturising, brightening, and firming.
The line is positioned as an affordable option, with products ranging from KRW1,000 to KRW5,000, appealing to budget-conscious consumers.
Neopharm said this sub-brand specifically targets the Gen Zalpha, those born on the cusp of two generations – Generation Z and Generation Alpha.
The firm hopes that this new range and partnership with Daiso could help it to reach a broader market.
Bio-Essence Serum-Infused Body Lotions
Singapore-based Bio-Essence marked its body care debut with the launch of a series of serum body lotions.
According to the brand, the formulations were developed to target specific concerns such as dryness, dullness, and uneven texture.
It also claimed that the water-based formulation was enhanced, enabling improved absorption of active ingredients, ensuring fast penetration and a non-tacky finish.
The range consists of three variations: Moisture PlusWater Burst, Bright Plus Super Radiance, and Renew Plus Deep Repair.
Moisture PlusWater Burst features Marine Algae Extract, which helps to promote skin health, soothe irritation, and improve overall skin complexion, the brand claims.
Bright Plus Super Radiance features vitamin C as its key ingredient to brighten complexion as well as accelerate collagen synthesis.
Furthermore, it contains sweet orange extract that promotes cell regeneration, to reduce dark spots and signs of ageing.
Lastly, Renew Plus Deep Repair provides enhanced hydration for up to 72 hours.
It contains a ceramide complex as well as camellia flower extract, which acts as an antioxidant to protect skin from free radicals.
