Farm to formulation: Dyson drops second hair care range powered by omega-rich blend
Dyson has launched a new hair care range formulated with a proprietary blend of seven omega-rich oils, including an ingredient grown on its farms, marking a milestone for the company.
A highlight of the Dyson Oli7 blend is sunflower oil harvested from Dyson’s farms in Lincolnshire, England. Abundant in essential fatty acids, especially omega-6 and -9, sunflower oil helps to deeply moisturise hair, smooth cuticles, and reduce frizz.
The six other plant-based oils are namely olive oil, Abyssinian oil, corn oil, avocado oil, sesame oil, and macadamia oil.
Major trends in scent profiles, consumer behaviour and innovation drivers in Asia
Ever since the pandemic, there is said to be a revival in the fragrance sector, driven by the heightened awareness of wellness and the younger generation’s use of scent not just as part of their beauty routine, but also for self-exploration and character-showing.
This has led to several major trends, particularly in the Asia-Pacific (APAC) region, which Sharon Hu, Head of Product Marketing at Meiyume, shared with CosmeticsDesign-Asia.
One of these is the demand for long-lasting, high-concentration formats. Find out more in this feature.
Popularity of custom-made fragrances on the rise among male consumers in Japan
Kyoto-based fragrance brand and retailer MY ONLY FRAGRANCE has observed a sharp increase in consumers who prefer concocting their own fragrances, particularly among males, as well as shifts in customer mix.
Fragrance Project Co Ltd, which operates MY ONLY FRAGRANCE, said that the number of people visiting the stores to make their own fragrance in early July (July 1 to 14) had increased significantly, compared to the same period last year.
In particular, there has been a marked increase in the number of male consumers shopping alone, which is about five times higher than the previous year, while there are about 2.5 times more female customers visiting the stores on their own.
Amorepacific’s flagship brands drive strong sales, profit in local and global markets
Amorepacific has reported increases in sales and operating profit across domestic and international markets in the second quarter of 2025, attributing them to the strong performance of its flagship brands and core products.
The South Korean cosmetics giant announced its Q2 2025 earnings report on August 1.
Based on the report, consolidated sales increased 8.9% year-on-year to KRW1.095tn (USD790m) and operating profit grew 555.5% year-on-year to KRW80.1bn (USD57.8m) in Q2 2025.
Scent Journer strikes balance between refined, wearable scents and popular gourmand notes
Singapore fragrance brand Scent Journer is working to address both the needs of customers who prefer wearable scents and the continued popularity of gourmand notes.
The brand sees gourmand scents as an intimate bridge between memory and emotion, with localised ones being a way to create deeper emotional connections with consumers.
However, she pointed out that the brand’s core customers tend to be working professionals who seek something “more refined”, such as scents that are nuanced, airy, and wearable.
Formula containing CICA exosomes shown to deliver multidimensional anti-ageing effects
Rich in triterpenoids, flavonoids and polyphenols, Centella asiatica (CICA) has gained prominence in the beauty industry for its anti-inflammatory, antioxidant, and wound-healing properties.
CICA-derived exosomes, particularly extracellular vesicles (EVs) isolated from CICA, have emerged as a next-generation bioactive due to their superior efficacy in skin regeneration and inflammation reduction, compared to crude extracts.
A study in South Korea found that the two-week application of a formula containing CICA-derived exosomes produced significant improvements in pore characteristics, hydration, dermal density, and wrinkle depth.
JOOCYEE capitalises on shifting perception of C-beauty in SEA with Singapore flagship
JOOCYEE’s opening of its first flagship store outside of China signals the changing consumer perception and growing popularity of C-beauty in South East Asia (SEA).
The brand marked a major milestone in its global expansion in July, with the opening of its first international retail store in Singapore.
Melvin Beh, Marketing and Sales Associate Director at JOOCYEE, told us that while K-beauty and J-beauty dominate mindshare, C-beauty is gaining momentum through Chinese pop culture, TikTok, and e-commerce in SEA.
ImmVira eyes bigger opportunities following INCI designation of engineered exosomes
Two of ImmVira’s engineered exosomes recently secured International Nomenclature of Cosmetic Ingredients (INCI) designation, which it says would enable it to seize opportunities in the ageing market.
This dual certification of MVR-EX104 (EX104 for alopecia) and MVR-EX105 (EX105 for localised fat accumulation) is said to solidify ImmVira’s leading position in engineered exosome technology, facilitate overseas market entry, and enhance consumer trust through INCI’s mandated ingredient transparency.
On the back of the INCI validation, the Chinese biotech firm is accelerating development of a global health and wellness product matrix spanning skin health, hair management, and fat reduction, to introduce a new generation of home-use professional-grade bioactive solutions.
Surging interest in integrative wellness opens opportunities for hybrid beauty concepts
Consumers are increasingly seeking integrative experiences that offer both tangible results and emotional relief, opening up opportunities for hybrid beauty concepts.
According to Andrew Ng, director of TTE Elephant, there is a growing cultural shift across Asia, where beauty is no longer seen as skin-deep.
This has led to a surge in interest for holistic wellness experiences that regulate sleep, reduce anxiety and rebalance energy, while also improving scalp health and hair quality.
How fragrance brands can tap into niche products, resonant marketing, packaging innovation
From eco-friendly formulations to ingredient sourcing that benefits the local supply chain and packaging innovation, sustainability continues to be a key topic in the fragrance sector.
In particular, Meiyume has been investing in sustainable packaging materials for fine fragrances.
Being eco-friendly while maintaining an aesthetic appearance and weight that give a premium fragrance experience is a challenge that the company has been working on to address.
