The beauty industry is at the forefront of reshaping the concept of ageing, blending cutting-edge science with consumer insights to meet the growing demand for products that promote agelessness. This panel will delve into the transformative developments driving the longevity movement, from scientific breakthroughs to the convergence of wellness and beauty. Attendees will discover how brands are reframing ageing not as a challenge but as an opportunity to empower consumers with holistic, sustainable solutions. This session provides a forward-looking perspective on how brands can innovate and thrive in an era where longevity is the ultimate aspiration.
