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How to win over… the fast-paced #BeautyTok scene

How to win over… the fast-paced #BeautyTok scene

By Amanda Lim

Exclusive insights from beauty brands Scent Journer, Modern Molecules, Pretti5, alongside market experts highlight TikTok’s power as a tool for engagement and growth, while also shedding light on the pressures of keeping up with the fast-paced platform.