Brand innovation

SCENTMATIC’s AI system eases decision-making for consumers

SCENTMATIC’s AI system eases decision-making for consumers

By Hui Ling Dang

Japanese start-up SCENTMATIC has developed an artificial intelligence (AI)-powered system that “verbalises scents into words”, helping consumers identify their preferences and make purchase decisions more easily.

November Launch Pad: Holiday hits

November Launch Pad: Holiday hits

By Cassandra Stern

This month’s NPD launch roundup includes hair, skin, oral care, and cosmetic products to help consumers feel merry and bright this holiday season.

Across the CD-verse: October Roundup

Across the CD-verse: October Roundup

By Cassandra Stern

This month's global roundup takes a concise look at the latest global advances in skin care tech, sustainability breakthroughs, and regulatory developments driving change in the cosmetics industry.

Behind the bacterium innovation "for more sustainable sun protection"

Behind the bacterium innovation "for more sustainable sun protection"

By Kirsty Doolan

Italian microbiome startup Bacfarm just won Shiseido’s annual startup competition with an innovation that can have uses in both topical and nutra sun care products. We spoke to the co-founder to learn more about how it could disrupt the category...

What's happening in the Dubai beauty market?

What's happening in the Dubai beauty market?

By Kirsty Doolan

As the Beautyworld Middle East event will kick off in Dubai in late October, we asked a market expert what cosmetics brands should know about the current landscape in the growing Middle Eastern market, with a focus on Dubai.