Don’t just think about what the consumer wants, think about what they need. This is the advice of market expert Belinda Carli, director of the Institute of Personal Care Science, for formulating a brand-leading product.
A collaboration between Korea and Malaysia could see Korea leap to the forefront of halal beauty innovation and manufacture, an industry expert has suggested.
In just its second year, the in-cosmetics Korea trade event is proving a big success among beauty and personal care industry professionals, with the number of attendees up 97%.
Beauty from within never went away in Asia, but in Europe initial enthusiasm waned, while in the US it never really took off in a big way. So is the time now ripe for firms to be investing in the area again?
Shiseido is behind the latest beauty marketing drive to go deep into millennials’ use of social media in order to court younger consumers on their own terms.
Hair loss shampoo Alpecin is extending its global reach with a new market expansion services deal with DSKH that will see the brand available throughout China.
With the ongoing rise of Korean cosmetics (often dubbed K-beauty) in the global industry, US consumers remain reluctant to embrace the trend fully. Here, CosmeticsDesign takes a look at what brands are doing to make an impact.
Cosmetics giant Shiseido has launched an app which can not only detect your smile, but also rate it on a scale from a neutral 0 up to a show-stopping 120.
L’Oréal’s chief digital officer Lubomira Rochet has spoken of the need to create branded experiences rather than traditional adverts when trying to beat the rise of ad blockers.
Beauty sampling provider Glossybox is not afraid to ask customers to unsubscribe from its online platforms should they become persistent in giving ‘abusive’ or ‘aggressive’ feedback on its social media channels.
The convergence of beauty and wellbeing has been well documented in recent years, but nothing underscores the trend more than the launch of the Lush beauty care and fitness.
Global beauty player Shiseido has launched three new sun protection products onto the market in Japan, using its sweat- and water-resistant technology in a bid to target the children’s sun care market.
A unique, reusable delivery system that promises to optimize cosmetic science and applicator design for results far beyond what creams or wet masks can provide, infusers are the creation of BioMod Concepts. To find out more, Cosmetics Design interviewed...
Shiseido CEO Masahiko Uotani has said Japanese brands tend to miss the importance of creating a strong and enduring brand identity, and criticised them for considering it as merely a part of a company’s sales division.
L’Oreal has launched a 'lens’ on Snapchat, a social media platform increasingly favoured by millennials, in an industry-leading move that again confirms the company’s digital clout.
Banjara’s, a herbal skin care brand in India, has launched a marketing campaign that makes a point of rejecting the traditional focus on skin lightening, a trend which dominates across Asia.
International beauty player Maybelline has announced the appointment of its first Asian global brand ambassador, in a move which suggests it is keen to leverage the ever-rising dominance of the region.
Shiseido, Japan-headquartered beauty giant, has announced that its strategy for innovation going forward will be structured around a ‘hub-and-spoke’ system, as it turns towards fully global R&D.
In a move which commentators have described a savvy way to target Millennials and their younger counterparts in Generation Z, KFC has entered the cosmetics market.
At the recent in-cosmetics event in Paris, Cosmetics Design caught up with Dr. Anne Marie Fine, who has turned her expertise in natural dermatology into a successful skin care line.
French cosmetics giant L’Oréal has strengthened its position as the world’s top beauty brand, while Brazil’s Natura and Avon both take a tumble under tough market conditions.
L’Oréal has announced it's taking part in an international competition to dig out ‘world-changing’ new technologies, looking to promote innovation within beauty and to profit from startup models.
Social media platform WeChat is enjoying explosive growth globally, and now offers beauty brands an essential branding opportunity in China, according to a new report by L2.
P&G-owned Max Factor has teamed up with UK-based visual browser expert Blippar to make the beauty player's almost 500-strong product portfolio fully digitally interactive.
This month the skin care and hair care brand launched the #BreakTheWalls campaign as a “call to action” and a “national awareness platform” to move the industry toward a genuinely diverse and inclusive consumer experience.
French luxury cosmetic and perfume house Lancôme is launching its online customer experience powered by the Edgecase Product Intelligence Platform as it looks to align the shopping experience with the consumers’ needs.
LA-based Landing International is the company behind a new B2B concept in online beauty platforms. Called Marketplace, it will platform hard to source beauty products, starting with a collection from Asia.
With the launch of yet another ‘Korean-inspired’ beauty range in the West, Cosmetics Design takes a look at Korea’s ever-growing influence on the global beauty scene.
Clothing, household goods and cosmetics retailer Muji has China to thank for its record profit in the last financial year of $192 million (US), according to Satoru Matsuzaki, president of the brand’s operator.
Beauty giant L’Oreal has taken the brand vs. beauty blogger battle one step further, through the launch of its completely unbranded content-sharing platform.
Along with BB and CC creams, compact cushion foundation packaging is one of the key beauty innovations which launched Korean cosmetics so firmly into the global arena in recent years. Here, we take a look at the ongoing momentum behind the trend, and...
Japanese beauty player Kosé has stated it will push its flagship Sekkisei brand on domestic and international markets in the coming few years, in order to cater to growing consumer demand and achieve further international expansion.
Following publication of a study of how hydrolyzed salmon roe proteins exfoliate in contrast to glycolic acid, the New York City–based skin care company Restorsea has seen an uptick in press coverage, including a Q & A with company founder Patti Pao...
Vaniday, an international beauty app, has turned its sights to global expansion with its recently announced launch in Asia, where its efforts have begun in Singapore.
Skin care brand Dove has enjoyed strong success over the years for its ‘Real Beauty’ marketing, and is now pushing focus on this campaign within India.
Leading cosmetics player in Indonesia, Martina Berto, has announced it is acquiring Rudy Hadisuwarno Cosmetics, a brand which specialises in the hair care sector and cosmetics more generally, in order to drive up its market share.
Getting to the bottom of what Japanese women want from cosmetics was the subject of a recent presentation given by a top Shiseido executive at the recent Cosme Tokyo 2016 event, who believes that simplifying and making a beauty routine quicker is what...
The event, held at the Harmonie Club on New York City’s Upper East Side last week, reviewed beauty industry sales, trends, and more from 2015 and forecast 2016, using facts and figures from both Nielsen and NPD.
Further evidence that the beauty retail tide is turning back towards bricks and mortar stores after its recent focus on an online presence, comes as more beauty brands in Australia are now investing in their high street presence.
Long-established Korean beauty brands are having to adapt their approach to court younger consumers, to avoid missing out on the huge growth potential they offer the sector.
Shiseido has sought to make skin care techniques and treatments ‘even more enjoyable and beautiful’ by developing Omotenashi Sound, aesthetic music software that enhances the power of touching the skin, in what the firm calls ‘acoustic beauty care.’
Beauty apps are not new, but as a wave of updated designs and technologies comes into play, the time to for cosmetic companies to invest in the technology seems to be now.
Brisbane based start-up, MistR has developed what it refers to as the industry's 'first refillable, portable, card sized cologne atomiser' which aims to change the way men use and carry cologne around with them throughout the day.