Beauty from within

Behind the bacterium innovation "for more sustainable sun protection"

Behind the bacterium innovation "for more sustainable sun protection"

By Kirsty Doolan

Italian microbiome startup Bacfarm just won Shiseido’s annual startup competition with an innovation that can have uses in both topical and nutra sun care products. We spoke to the co-founder to learn more about how it could disrupt the category...

Fragrance with feelings: The science behind emotion-inducing scents

Fragrance with feelings: The science behind emotion-inducing scents

By Sarah Cohen

Many scent marketers will claim that smells trigger 75% of our daily emotions, as the olfactory nerve is directly linked to the amygdala, the area of the brain that processes emotion. We spoke to experts to explore what’s happening in the realm of...

How to win over… Asia’s sophisticated skin care consumers

How to win over… Asia’s sophisticated skin care consumers

By Amanda Lim

We reveal exclusive insights into the Asian skincare market with expert viewpoints from Melvita, Elizabeth Arden, StyleStory, and more, discussing the shifting landscape, emerging consumers, and strategies needed to stay ahead in this increasingly...