Guided by current trends, the Citróleo Group invests its efforts in finding solutions to these growing niches. The company seeks to offer products that deliver the benefits desired by consumers, but also offer the experience of purchase and use. In all its lines, there is a strong minimalist & eco-sustainable positioning, focusing on personalization and, of course, on the naturalness and purity of the products. The company reinforces, in addition to its respect for natural resources, its sense of innovation, reflecting a new look at the sensations that only nature can provide.