Harnessing the power of soy and glycerine, Ashland's new softhance™ mr, a planet-positive conditioning agent, is nature-derived, biodegradable, non-GMO, and vegan-suitable. It delivers a soft, moisturized feel to skin in body wash, facial and hand soaps, cleansers, and scrubs.
· novel conditioning agent that with an excellent deposition profile
· retains skin moisture from hand, body and facial cleansers
· imparts consumer-perceivable skin softness
· enables clear or opaque formulations
· improves foaming characteristics
