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Storytelling pushes T-Beauty phenomenon into fragrance
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Competition within the Thai beauty market is getting more intense with local players stepping up to be innovation leaders, especially within the skincare and colour cosmetics categories.
How to make use of ASMR in beauty
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There is a tribe of video creators who destroy makeup in the name of relaxation. This is ASMR - the online video genre that is a modern-day phenomenon in the attention economy.