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Mintel

Mintel is the expert in what consumers want and why. As the world’s leading market intelligence agency, our analysis of consumers, markets, new products and competitive landscapes provides a unique perspective on global and local economies. Since 1972, our predictive analytics and expert recommendations have enabled our clients to make better business decisions faster.

Latest content from Mintel

Storytelling pushes T-Beauty phenomenon into fragrance

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Storytelling pushes T-Beauty phenomenon into fragrance

Competition within the Thai beauty market is getting more intense with local players stepping up to be innovation leaders, especially within the skincare and colour cosmetics categories.

How to make use of ASMR in beauty

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How to make use of ASMR in beauty

There is a tribe of video creators who destroy makeup in the name of relaxation. This is ASMR - the online video genre that is a modern-day phenomenon in the attention economy.