Elizabeth Arden brand to cut fragrance in favor of skin care and make-up
Elizabeth Arden plans to slim down the fragrance segment of its Elizabeth Arden brand and build the business by focusing on skin care and color cosmetics.
News & Analysis on Cosmetics Innovation
Elizabeth Arden plans to slim down the fragrance segment of its Elizabeth Arden brand and build the business by focusing on skin care and color cosmetics.
The arrival of the Cosmos organic and natural certification may have come too late for it to be a globally recognised standard, critics are claiming.