Poor domestic performance sees sales drop at Shiseido
Steady growth in overseas sales failed to offset a poor domestic performance for Japan-based Shiseido, resulting in a 6.7 per cent decline in consolidated net sales for 2009.
News & Analysis on Cosmetics Innovation
Steady growth in overseas sales failed to offset a poor domestic performance for Japan-based Shiseido, resulting in a 6.7 per cent decline in consolidated net sales for 2009.
In order to avoid accusations of bio-piracy, companies taking out patents on naturally-derived ingredients need to improve their awareness of traditional knowledge.