Beiersdorf reveals travel retail strategy for Nivea brand
Cosmetics company Beiersdorf has unveiled its travel retail strategy for the Nivea brand with plans to target the mass market with a range of skin care products.
Archives for October 25, 2010
Shiseido eyes global growth by targeting Colombia
Shiseido says it will start selling its cosmetic brands in Colombia as part of plans first implemented at the beginning of this year to increase its global footprint.