Kao develops anionic surfactant-based skin cleansing technology
Japanese cosmetic and personal care player Kao has developed a new skin cleansing technology that is based on research demonstrating the cleansing ability of anionic surfactants.
News & Analysis on Cosmetics Innovation
Japanese cosmetic and personal care player Kao has developed a new skin cleansing technology that is based on research demonstrating the cleansing ability of anionic surfactants.
As sales of natural and organic products pick up in Asia, the market is now being stunted by false marketing claims, mislabelling of products and a lot of consumer confusion.