P&G halts emerging market expansion to stabilise current businesses
Procter & Gamble has announced it has stopped spending money on further expansion in emerging markets until it stabilizes its largest and most profitable businesses.
News & Analysis on Cosmetics Innovation
Procter & Gamble has announced it has stopped spending money on further expansion in emerging markets until it stabilizes its largest and most profitable businesses.
Consumer trends and the importance of cosmetics packaging to the success of the product has led a market analyst to determine that the value of the global market in 2012 will reach $24bn.