Skin whitening trend driving male cosmetic market in India
Having amassed a dominant share in the Indian men’s cosmetics market, fairness creams are emerging as a key trend in the country according to a new market report.
Archives for June 5, 2012
Skin lightening for the nether regions – a step too far ?
An Indian company promoting a shower gel product that provides freshness and ‘fairness’ for more intimate areas has sparked widespread debate and controversary amongst the media and bloggers alike with an advert for its 'clean & dry intimate wash'.