Estée Lauder striving to reset its presence in China
Estée Lauder has hired former MD for Proximity Beijing, Alex Csergo, as its senior director of the Asia-Pacific region in an effort to ramp up its customer relationship management practices.
Archives for February 25, 2014
PCHi opens its doors to the biggest attendance ever
The PCHi event in Shanghai has attracted the biggest crowds to date, with the organiser Reed Sinopharm claiming that first day attendance was up 65% compared to the last event held in the city.
Bonamour grows its export markets in Asia with addition of Malaysia
Texas-based anti-aging skin care player Bonamour has expanded its focus on the Asia Pacific market with certification of export registration in Malaysia.
Avon still hopeful in Asia
Avon has announced a shake-up of its Thailand approach, suggesting the beauty giant is seeking new avenues for boosting sales in Asia after its recent exit from South Korea and Vietnam.
A picture’s worth 1000 words… Instagram boasts beauty brand opportunity
Social media photo sharing platform Instagram is opening up a big opportunity for beauty brands to utilize user generated content and grow eCommerce channels.