Archives for March 19, 2014

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New Delhi based Modi Revlon to take on L’Oreal

By Michelle Yeomans

The Indian based subsidiary of Revlon is set to roll out a new brand of colour cosmetics that it has priced 60% cheaper than its existing range in a move to expand and compete with its rivals.

*Cosmetics Vision Special*

Time for brands to look outside the box

By Andrew MCDOUGALL

When it comes to marketing and advertising, brands need to abandon the pre-existing rules that their categories have, and focus on engaging with the consumer and their needs.