Archives for April 15, 2014

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Beauty brands hit and miss with video advertising

By Lucy Whitehouse

Recent video advertising campaigns by Dove and Veet have met with criticism from consumers and professional commentators, emphasizing the importance of the increasingly dominant marketing format for the beauty industry. 

Shiseido establishes joint venture in Indonesia

By Katie Nichol

In a move expected to contribute to the further expansion of its business in Indonesia, Japanese cosmetics firm Shiseido has signed a joint venture agreement with local firm PT Sinar Mas Tunggal, part of Indonesian conglomerate Sinar Mas Group.

Adverse Outcome Pathways holding the key to regulatory hurdles?

By Lucy Whitehouse

Following a successful in-cosmetics workshop on the regulatory issues facing the industry, Annelie Struessman of CONUSBAT, chair of the workshop, stopped off to give the Cosmetics Design team the low-down on what was discussed.