Consumers confused about what ‘green’ means, says Aveda
Cosmetics brands need to make it their mission to ensure that the word ‘green’ is used correctly and does not confuse consumers and lose its meaning, according to Estée Lauder’s Aveda brand.
Archives for April 21, 2014
Western consumers are now demanding skin care influences from Asia
It is important for ingredient suppliers to stay relevant and follow the trends – which in skin care right now, is coming from Asia…
Suppliers need to listen to global consumers so they can use the same language as manufacturers
Two years after launching its Care Creations brand to reach all consumers from different markets around the world, BASF has now developed new innovations based on consumer needs, which are just as important to ingredient suppliers.