Beiersdorf eyes up male grooming in Indonesia
Beiersdorf, the manufacturer of skin care brand Nivea, is angling to profit from the lucrative male grooming sector in Indonesia, stating it wants to see 20% growth in the sector within the country.
News & Analysis on Cosmetics Innovation
Beiersdorf, the manufacturer of skin care brand Nivea, is angling to profit from the lucrative male grooming sector in Indonesia, stating it wants to see 20% growth in the sector within the country.
China has been highlighted as the most opportunistic market for beauty device marketers, as well as for brands that address a myriad of beauty issues, according to market researcher Kline.
Regional experts predict Japan’s knack for innovating product textures, concepts and formulas, particularly in the hair and skin care segments, will be tempting consumers from its fellow markets.
The Nivea skin care maker announces a change in its management for the research and development division as Dr May Shana’a steps in to replace Professor Klaus-Peter Wittern.