Archives for July 22, 2014

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Australia Dept of Health moves to ban DBP in cosmetics

By Michelle Yeomans

DBP, used as a perfume solvent, skin emollient or plasticiser in nail polish could be banned as soon as October 1st in Australia, due to its’ classification as a reproductive toxicant.

Urban Decay made up with new augmented reality technology

By Andrew MCDOUGALL

Augmented reality and phone apps have been tried and tested by a number of cosmetics companies, and it appears to be paying off for Urban Decay, as its newly implemented merchandising platform increases shopper engagement and purchase confidence.