Aussie consumers picking up cosmetics like groceries
According to Roy Morgan Research, in the last six months, more than one quarter of 4,791,000 Australian shoppers popped make-up into their shopping trolley just like any other grocery item.
Archives for November 27, 2014
IBR gains Australian patent for anti-ageing Snowflake ingredient
Natural active ingredient supplier IBR has been given a boost in its quest to penetrate the Eastern markets after it was granted a patent for its IBR-Snowflake product in Australia, to go with the one it has already picked up in China.
The secrets to Estée Lauder’s successful product development in Asia
Estée Lauder Companies has met with huge success in Asia on the back of a targeted approach to product development that delivers tailored products specifically designed for Asian consumers.