Shiseido opts for 'Clé de Peau Beauté' brand to strengthen Asia presence
Shiseido has announced that it will be turning to its' 'second pillar' brand 'Clé de Peau Beauté', to strengthen its Asia presence in 2015.
News & Analysis on Cosmetics Innovation
Shiseido has announced that it will be turning to its' 'second pillar' brand 'Clé de Peau Beauté', to strengthen its Asia presence in 2015.
The Thai Commerce Ministry is looking forward to a significant rise in exports during the course of 2015, and lists the cosmetics industry as one of the sectors most likely to benefit from growth.
Various Japanese cosmetic brands have been taking an aggressive marketing approach, opting for actors and entertainers as brand ambassadors to push their products across Asia.
A London-based beauty academy has revealed a quarter of UK beauty businesses are now owned by men.