Archives for February 24, 2015

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Clarins also sees benefit of WeChat in conquering China

By Michelle Yeomans

Unlike the West, consumers in Asia have jumped directly into mobile platforms (WeChat, Line, Kakao Talk) that international players like Clarins are using to access and analyse customers behaviour and needs.

A look at LVMH and luxury buying in China

By Michelle Yeomans

Sales this Chinese New Year aren't looking too lucrative for the world's largest prestige group, LVMH, which has been working harder then ever to attract Chinese tourists as luxury spending slowed down in Hong Kong.