News & Analysis on Cosmetics Innovation
AmorePacific, a personal care giant with a strong foothold in Asia due to a firm marketing strategy and focused products, has announced it is splitting its' stock, to further boost the value of the brand.
When it comes to understanding consumer beauty preferences, the devil is in the detail, like knowing how many steps are in Asian consumers face cleansing routines for example.
Cosmetics maker L’Oréal has its eyes set on cracking the African market having signed a production and distribution partnership for the Ivory Coast, with specialised distributor CFAO.