News & Analysis on Cosmetics Innovation
Ever on the lookout for a new affirming marketing message for its personal care products, Unilever’s Dove has launched yet another ‘reality advertising’ video campaign, this time centering on the idea that consumers trust most the beauty advice of loved...
According to L2’s Digital IQ Index, Chanel is the luxury brand China's shoppers are most likely to buy, thanks in part to social media platforms helping to influence and facilitate the purchase.
As Asian consumers increasingly demand better results from their skin care regime, the in-cosmetics Korea programme is addressing one of their biggest concerns - pollution.