Archives for March 8, 2016

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P&G studies role of ascorbic acid in reducing skin reaction to PPD

By Andrew MCDOUGALL

A study carried out by researchers in Germany, The Netherlands and Belgium has found that pre-treatment of the skin with ascorbic acid could reduce elicitation reaction to hair dye component p-phenylenediamine (PPD) in sensitised individuals.

P&G lead researcher on what Asian beauty consumers want

By Lucy Whitehouse

In a recent report, one of Procter & Gamble’s lead researchers has revealed what she considers to be the key differentiators between Asian and western beauty consumers, and explained how best to target consumers from the APAC region.