Archives for April 18, 2016

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SheaMoisture disrupts traditional merchandising segmentation

By Deanna Utroske

This month the skin care and hair care brand launched the #BreakTheWalls campaign as a “call to action” and a “national awareness platform” to move the industry toward a genuinely diverse and inclusive consumer experience.

L’Oréal puts words into action on sustainability

By Simon Pitman

L’Oréal might be the largest cosmetics company in the world, but one of its biggest goals is to minimize its manufacturing footprint and the impact it has on the environment.

Could beauty brands tap into selfie-editing app software?

By Lucy Whitehouse and Simon Pitman

Meitu, a selfie-editing app developer, is seeking a valuation of over $3 billion in its latest funding round - aiming to catapult itself into the list of China’s top 10 private startups.