Archives for April 26, 2016

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France top EU importer of Korean cosmetics

By Lucy Whitehouse

In a new report by the Korea Trade-Investment Promotion Agency (KOTRA), France has been revealed as the primary country for imports of Korean beauty in the EU.

L'Oreal and YouTube look to lead on beauty vlogging

By Lucy Whitehouse

L’Oréal and YouTube are teaming up to launch an online beauty vlogging school, in a move which suggests the global beauty brand is looking to take the lead on the lucrative content channel.

Max Factor ventures into augmented reality

By Simon Pitman

P&G-owned Max Factor has teamed up with UK-based visual browser expert Blippar to make the beauty player's almost 500-strong product portfolio fully digitally interactive.