Beauty missing opportunities to engage consumers in China, new report finds
Social media platform WeChat is enjoying explosive growth globally, and now offers beauty brands an essential branding opportunity in China, according to a new report by L2.
News & Analysis on Cosmetics Innovation
Social media platform WeChat is enjoying explosive growth globally, and now offers beauty brands an essential branding opportunity in China, according to a new report by L2.
Popular personal care ingredient squalene is an organic compound often derived from sharks’ livers - in response to consumer demand for cruelty-free and renewable ingredients, manufacturers are now looking elsewhere to source it.
With sustainable palm oil a hot topic for the beauty industry, companies are mobilising to meet demand for full traceability, with Golden Agri-Resources (GAR) having just committed to achieve a fully traceable supply chain within the next four years.