Korea's ambitious plan to boost cosmetics exports to USD 7 billion by 2018
With the market enjoying growing popularity abroad, particularly across the rest of Asia, South Korea’s government has said it wants to triple its cosmetics exports by 2018.
News & Analysis on Cosmetics Innovation
With the market enjoying growing popularity abroad, particularly across the rest of Asia, South Korea’s government has said it wants to triple its cosmetics exports by 2018.
The president of LF Beauty, a third party manufacturer and supplier, has spoken of the challenges and opportunities being posed for beauty by the Asia market.
Shiseido is behind the latest beauty marketing drive to go deep into millennials’ use of social media in order to court younger consumers on their own terms.
The Texas beauty company will open corporate offices in Seoul later this summer in the same building, where early this week, its TIGI cosmetics and hair care flagship store opened for business.
Beauty from within never went away in Asia, but in Europe initial enthusiasm waned, while in the US it never really took off in a big way. So is the time now ripe for firms to be investing in the area again?
LVMH Moet Hennessy Louis Vuitton is taking the plunge into the innovative and fast-growing South Korean cosmetics industry by investing $50m (€45m) in CLIO Co.