South Korea innovates global face mask market
With the K-beauty phenomenon continuing to be an explosive trend, one Korean-based face mask brand is set to transform the skin care market in the US.
News & Analysis on Cosmetics Innovation
With the K-beauty phenomenon continuing to be an explosive trend, one Korean-based face mask brand is set to transform the skin care market in the US.
As consumers become increasingly aware and concerned about the effect pollution has on the skin, we speak to Alain Khaiat, President at Seers Consulting who gives us the latest on this growing sector and its future potential.
With innovation and product development needed to access new markets and regions, stable formulations that offer long-term benefits and production efficiency are high on the agenda.