Firmenich creates new website for Chinese consumers
Swiss-based fragrance giant, Firmenich, has launched its new Chinese website to harness appeal and growth in the market.
Archives for December 19, 2016
Trade in China: E-commerce policy implementation update
As China’s Cross-border E-commerce (CBEC) grace period is extended until 2017, we take a look at how China’s policies may impact cosmetic e-commerce purchases.
Social media - the digital marketing channel of choice part II: Targeting audiences is key
In the second part our interview with Belinda Carli, Director of Institute of Personal Care Science, Australia, we explore how brands can best maximise their impact online using relevant social media channels and trends to gain a following.