Korea and China's political struggle to impact trade?
Cosmetics heavyweight nations, China and Korea, have enjoyed growing success thanks to their market understanding, creative innovations and promotional campaigns.
Archives for February 8, 2017
Three approaches to Korean Beauty for the US market
Monday in New York City, CEW hosted a panel on the K-Beauty Boom. Industry leaders from Glow Recipe, Sephora, and Amorepacific US shared insights into the latest trends and innovations in the category as well as their company’s distinct strategies for...
Why beauty brands are latching on to the boutique retail segment
The boutique beauty segment has gone from strength to strength, as more and more consumers choose to shop in a more curated and personalized environment that meets their expectations of a brand experience.