Archives for February 13, 2017

← 2017

Estée Lauder praised for digital achievements in China

By Natasha Spencer

With digital channels offering consumers a fast, reliable and authentic insight into their favourite brands, the prestige beauty manufacturer is maximising its awareness in the Chinese marketplace.

How the pop-up beauty retail space is hotting up

By Natasha Spencer

In this two-part article, we take a look at the growing trend of pop-up retail spaces in Asia and how its emergence is expected to impact the presence of brick-and-mortar stores and popularity of e-commerce.

What customization means to the personal care industry

By Belinda Carli, director of The Institute of Personal Care Science

Customization is set to be one of the biggest trends for personal care in 2017 – so just what does it mean to the Personal Care industry and what should brands and formulators be doing to customise their offerings? Here are a few options to consider…