News & Analysis on Cosmetics Innovation
With celebrity endorsements and cross-industry partnerships gaining traction in Korea, Jane Jang, Senior Beauty Analyst at Mintel emphasises that brands need to appreciate local trends and consumer needs to create a formidable presence.
At eTail Asia 2017, Ann Wang, General Manager of Performance Advertising Solution, Online Media Group, Tencent, revealed how Chinese brands can succeed amid the country’s online market environment and evolving consumer behaviours.
As 2017 marks 60 years in Taiwan for leading Japanese multinational personal care company Shiseido, we look at how it’s developed its presence and how the Taiwanese market is transforming.