K-beauty forecasting: product trends making it West
In this guest article, K-beauty consultant Ju Rhyu reveals her insights into the new Korean beauty products and categories making their way to western markets.
News & Analysis on Cosmetics Innovation
In this guest article, K-beauty consultant Ju Rhyu reveals her insights into the new Korean beauty products and categories making their way to western markets.
Having been acquired by Shiseido Americas Corporation last year, the prestige brand’s portfolio of color cosmetics, skin care, bath and body care, and fragrance is now available in Canadia. Several of the brand’s functions—public relations, logistical...
Biomimetics now plays a key part in cosmetic formulation, but what is true biomimetic activity and what to look for when determining biomimetic efficacy? And since it is about mimicking a natural process, are these materials better than synthetics?