Archives for August 13, 2017

← 2017

exclusive interview

The Convenience Factor part III: Diversifying demographics

By Natasha Spencer

In the third part of our interview with Matthew Crabbe, Director of Research, Asia-Pacific at Mintel, we explored how convenience in cosmetics shopping is appreciated by all demographics, and how brands can communicate this across marketing campaigns. 

exclusive interview

Free from claims part II: Removing mistruths

By Natasha Spencer

We continued our conversation with Belinda Carli, Director, Institute of Personal Care Science on how the cosmetics industry needs to change its narrative to stop communicating unnecessarily fearful messages.