Taean ramps up new marketing strategy with limited edition items
New Chinese skin care brand, Taean, releases a limited global run of its facial cream products as part of its innovative giveaway strategy.
News & Analysis on Cosmetics Innovation
New Chinese skin care brand, Taean, releases a limited global run of its facial cream products as part of its innovative giveaway strategy.
Exclusive interview
As streamlined beauty regimes lead to reduced growth for the colour cosmetics sector, we spoke with Shannon Romanowski and Sharon Kwek from market research company, Mintel, about why this trend for less is gaining such notoriety.
Leading personal care conglomerate, Procter & Gamble (P&G), plans to place $100 mn (€82.9 mn) investment into its China Digital Innovation Centre.