Archives for September 14, 2017

Special Newsletter: Natural and Organic Labelling

Why consumers struggle with natural and organic labelling and how to fix it

Natural and organic labelling claims, certification and branding are confusing enough even for industry professionals, so imagine how consumers feel. We spoke to Ecovia Intelligence-founder Amarjit Sahota to find out how things can be simplified.

Words Mean Nothing: The plight of natural and organic beauty labeling

Depending on whom you ask, personal care and cosmetic regulations in the US are overly nuanced, too convoluted, or not exacting enough. All the same, trends and marketing strategies have collided in recent years to make ‘natural’ and ‘organic’ beauty...