Archives for May 23, 2018

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Beiersdorf grows e-commerce presence in China

By Natasha Spencer

German personal care company, Beiersdorf, enters into a strategic partnership with a leading online retail platform for imports in China, NetEase Kaola.

Using culture as a marketing method

By Natasha Spencer

Storytelling is having a dramatic impact on how indie brands are crafting, communicating and connecting communities both online and offline. In this special focus on how Asia-Pacific brands of today are marketing themselves, we look at how culture is...