Lifestyle, cleanliness and hygiene in cosmetics - what’s the story?
Today, consumers are asking more questions about products and raw materials, resulting in heightened and ongoing interest in cleanliness and hygiene to suit consumer lifestyles.
Archives for September 7, 2018
Why indie brands are embracing crowdfunding
Indie brands may well be perceived as the welcome disrupters of the beauty world. These small, often independently-funded outlets, are making a big impact on cosmetic aficionados.
Are consumers losing interest in hair care in Western Europe?
The most recent data from a leading market research provider suggests that consumers in Western Europe are restricting hair care spending in favour of more natural looks.