News & Analysis on Cosmetics Innovation
When investing in social and digital community-led business growth plans, social media marketing strategies and in-depth editorial calendars, beauty and personal care brands need to build an emotional connection with customers.
Actor Kate Winslet is the face of a new UK partnership between Lancome and The National Literacy Trust, promoting literacy skills for disadvantaged women.
Teens, natural and organic stories, dry masks — all are dominating the burgeoning global facial mask skin care segment. But how can marketers embrace ingredient sourcing, innovative product launches and engaging social media strategies to communicate...
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A fair number of brands exhibiting at this year’s Indie Beauty Expo in New York City were dedicated to wellness. One such brand, Australia-based Tonik makes single-ingredient supplements. Cosmetics Design spoke with Tonik founder Pip Summerville at IBE...
The Shiseido Group has named Chinese actress Zhang Ziyi as the latest global brand ambassador for Clé de Peau Beauté, in bid to capture the Chinese market.
Cosmetics and personal care items will face a raise from 2.5% to 10% in Indonesian import taxes as the government goes on the defensive to support its weakening currency.